Energy Saving Trust
Mini Brochures
The Energy Saving Trust realised that many of the A4 brochures they gave away at conferences and exhibitions were being discarded nearby. They asked us to create a piece of literature that was more likely to make it back to the recipient's office.
Our answer was to create a mini brochure that had all the information of the A4 brochure but was only a fraction of the size. It was folded to a size you might expect for a Pit Pass at a motorsports event and printed with an appropriate design including fake individual numbering. This mini brochure was presented in a lanyard holder on a cord so it could be worn by the recipient. The brochure invited the holder to visit our stand and play with the slot racing layout and enter a tear off portion in the draw to win a slot racing set.
This generated a lot of excitement among visitors who often commented that they hadn't played with slot car racing for many decades and they were keen to win a set.
