BESPOKE IMPACT
MARKETING

The FT sponsored the IAA World Congress and we sourced a selection of gifts that would be useful for attendees including a pink highlighter pen, post-it notes and a credit card sized map of London over ground and underground. They asked for a carrier bag to contain the gift selection but I suggested we create a cardboard tube printed with a facsimile of a recent cover of the FT. 

This worked very well as during the conference it looked like attendees were walking around holding a rolled copy of the paper! The FT were very pleased as this simple idea made their sponsorship much more visible.