BESPOKE IMPACT
MARKETING

Princeton Softech, a US software company, purchased a UK software company and asked us to create a gift for all customers of both companies to graphically illustrate the new combined suite of software products. 

We suggested full colour post-it notes with a series of six pages introducing each of the products in turn. At the end of the sequence the order started again. We created a friendly cartoon character who walked in and built up a pile of boxes bearing the logos of the products. In the last note in the sequence he is sat down drinking a big mug of tea, job done.