Schindler had a new concept for installing lifts in shopping centres and other big developments in modular fashion taking just a few days instead of arriving on site with many lorries and assembling everything from scratch in several weeks. This significantly reduces the time on-site.
We were tasked with creating an interactive gift which would announce this new concept to architects worldwide, ideally without any language barriers.
I hoped to create something which could stand on the architect's desk and be used regularly so looked at possibilities amongst desk items before settling on a pen stand where the pen was held invisibly aloft by two magnets.
The column on the pen stand was made up of bespoke bricks of polished acrylic, with an overhang at the top housing a large, powerful magnet.
The base was highly polished and had a slight dimple cast into it in which the ballpoint pen would rest. The other end of the pen housed a tiny but extremely powerful magnet which when combined with the magnet in the overhang held the pen aloft with no visible support.
With the polished surfaces the pen spun satisfyingly when touched.
We designed a high quality presentation box which allowed the seven components to be displayed in partially exploded form, which indicated how it should be assembled, without the need for any written instructions.
Schindler
Modular Lifts Pen Stand
